Description
Course objectives
- Knowing the numbers of the activity.
- Making the shop more attractive.
- Expressing the true potential of a service.
- Knowing the 4 drivers of business and their strategies.
Duration: 3 meetings
Knowing the numbers of the activity
Numbers explain the dynamics of a business, 'feeling' and perception do not.
One of the main problems encountered in the course of consultancy activities is a lack of knowledge of the numbers that matter in one's business.
This shortcoming is not insignificant, contrary to popular belief, as it is the factor that determines the success or failure of hairdressers and their businesses in today's competitive markets.
Questa giornata formativa, all’interno del programma B2C, ha l’obiettivo di far conoscere quali sono i numeri che devono essere rilevati, che trend devono avere e come considerarli per decidere quale azione di marketing avviare sulla base delle proprie disponibilità finanziarie.
Deciding how many employees to have, how much rent should be charged, how much to charge for a colour service, which services to focus on today and how to advertise them, are all important choices that cannot be left to chance.
How to make the shop more attractive.
The client chooses that hairdresser or salon without having tried it first, but what was the basis for his choice?
The aim of the seminar is to give you lots of tips to give your shop a boost and make your customers happy.
How to express the true potential of a salon service
In this seminar we will discuss how to create a winning menu, give value to participatory diagnosis, turn a service into a pleasant sensory experience, how to promote and advertise internally and externally your services, the added value of collaborators, how to set the right price.
The 4 engines of business
In questa ultima giornata del percorso formativo B2C, si analizzerà la propria attività da più punti di vista:
- Economic-Commercial
- Marketing & Communication
- Salon Space
- Education
- Business Development
The aim of the course is to provide ideas and strategies to increase the average chip (service and resale), win new customers and increase annual customer visits.
Courses will always be held on Mondays at the following times:
Start 10:30 - End 17:30
